Harrods Estates
As Harrods Estates has a namesake that is synonymous with the world’s most renowned luxury department store, their clientele and the media have an automatic preconception of the exceptional properties in their portfolio. Across the property media landscape, Harrods Estates achieves excellent press coverage for its memorable, historic properties as well as expert insight from the approachable team.
London is respected globally for its incredible history, and Elevate PR works with Harrods Estates to benefit from this in the media. Living in a historic property is a status symbol for many and associating these properties with Harrods Estates strengthens their position as the definitive luxury London estate agent.
Whilst a recent property on the market with Harrods Estates in Kensington was a former wedding chapel, we have also promoted a property available to let in Pimlico which was once lived in by former Prime Minister, Winston Churchill. These stories achieved excellent press coverage across titles such as Country & Town House, House Beautiful, Mansion Global & Evening Standard.
Key to our PR strategy is also crafting up-to-the-minute commentary from Harrods Estates’ highly experienced senior leadership team.
The team secured press coverage from Director of Lettings, Sarah McIntyre’s view of the impact the popularity of Netflix’s Bridgerton has had on the UK property market. Sarah’s perspective gained excellent traction and was seen on the third page of The Times.
The Elevate PR team understands the target media for a Prime Central London client, from working with prestigious titles such as Telegraph Luxury, PrimeResi, The Times and The New York Times. Most recently, the team has organised for the Harrods Estates team to speak face-to-face with journalists from The Sunday Times and The New York Times; here, journalists learn about the specific services offered that confirm Harrods Estates’ status as the key luxury estate agent in London.
In the future, we look forward to organising further interactive PR opportunities for Harrods Estates, such as journalist meetings and events.