Autumn Newsletter

Hello and welcome back!  

We are delighted to share our company news with you as we head into autumn.  

It’s been a productive few months. We have been busy behind the scenes, and we have welcomed two new clients.
— Chanel Bailey, Founder & MD Elevate PR

Chanel Bailey

New Clients

Butler Sherborn

Brook House, Lower Slaughter, The Cotswolds.

If you follow our social media platforms, over the summer you might have seen all the beautiful Cotswolds houses we've secured press coverage for.  They are all marketed (either to rent or buy) with our newest client; Butler Sherborn.

‘The Cotswolds Property Specialist’, with offices based in Cirencester, Burford and Stow-on-the-Wold, as well as an associated London office, refers to itself as the principal alternative to national agents in the area. 
 
We got off to a flying start with the highly experienced Butler Sherborn team, and it’s no surprise we have already gained a great momentum in the press, due to the stunning houses the agent has to offer.  
 
We very much look forward to continuing in the same vein, getting to know the team well, and enjoying all the wonderful properties with their own unique history and stories.

Harris Le Beau

Joe Le Beau and John Harris, Harris Le Beau.

We welcomed Harris Le Beau to our client roster this summer, on a project basis to work on a new instruction of theirs; Studio One, St Oswald's Place, Lambeth.  

The Mayfair based estate agency, led by co-Founders Joe Le Beau and John Harris, is a wonderful addition to our clientele. Having known them both for many years, we are proud to have been chosen to assist with the company's PR requirements - and we didn't disappoint! We secured a selection of coverage for the property in high profile titles including the Evening Standard, Mansion Global, Luxury London and Time Out to name a few.

Below, you can read the case study for Studio One, St Oswald's Place, plus the glowing testimony we received from the Harris Le Beau Directors. 

On the market with Harris Le Beau for £3m, is Studio One, St Oswald’s Place; formerly the Lambeth School of Art, where it is believed Vincent van Gogh attended some art classes. 

The charming property has been lovingly redesigned by the current owners, combining their outstanding interior design skills and eye for detail. 

Director Joe Le Beau comments “This elegant residence combines classic architecture with modern comforts, offering a unique blend of luxury and sophistication”.

We are proud to have secured amazing coverage in The Evening Standard.  Journalist Charlotte Duck’s in depth article here is a great read.

“ We are delighted with Chanel, Joanna and Chloe of Elevate PR who were successfully able to achieve multiple features for our unique converted schoolhouse property listing in papers such as The Evening Standard, Timeout, Mansion Global and more.

Our client was delighted with the exposure their property received and we had an increased level of enquiries on the property as a result.

We couldn’t recommend Elevate PR enough.”
— Joe Le Beau, Director at Harris Le Beau

Bridehead Estate, Dorset

We were thrilled to visit Dorset recently, on behalf of our client, leading estate agency Carter Jonas, to have a tour of its latest instruction; Bridehead Estate. Our Founder & MD Chanel Bailey took Journalist Hugh Graham and a photographer from The Times on a tour of the estate and facilited an interview with its owner, Sir Philip Williams, and David Hebditch, Partner at Carter Jonas Rural office.
 
Famous for featuring in the hit ITV series Broadchurch, Bridehead, with its own village; Littlebredy, is on the market for £30m. Having been in the same family for seven generations, the property and its vast grounds offer an exceptionally rare opportunity for someone to purchase an entire estate with the manor at its heart.

Hugh’s interview of owner Sir Philip resulted in front page coverage of The Bridehead Estate on the The Sunday Times ’Home’ supplement.  

David Hebditch comments “It’s one of the few estates I’ve come across in my 40-year career that hasn’t been broken up and sold piecemeal”.

The estate was also featured in other various publications including Country Life and Mansion Global.


Client coverage


On Friday 23rd August, The Times featured Carter Jonas in their "Boom town stats" article by David Byers.  Looking at the towns outside London where house prices are rising fastest,  Carter Jonas' Partner David McKenzie commented on how he has seen many people relocate from London to Bristol.

Founder & Managing Partner of Black Brick Property Solutions, Camilla Dell, was recently quoted in a Bloomberg article looking at the place of American buyers in the UK property market.

At the start of August "Call my buying agent" by Cathy Hawker was published in the FT, both online and in print.  Looking at the role of a buying agent, the piece included commentary from Black Brick's Founder Camilla Dell.   

Our newest client Butler Sherborn had one of their latest instructions (Laurel Cottage, Daglingworth village)  featured in the property section of the Sunday Timessupplement.  

International Women's Day 2024

The theme for this year’s International Women's Day is #Inspire Inclusion.  We stand together in celebrating and recognising the achievements of all women.  

By empowering, encouraging, educating and embracing the unique journeys and stories of all women, we hope acceptance becomes the norm.   

“ I am proud to celebrate International Women’s Day each year, especially as it provides a chance to put the spotlight on the amazing women we are fortunate to work with. ”

Chanel Bailey, Founder & MD of Elevate PR Ltd

Read below some insightful commentary from three successful Property industry experts; clients Camilla Dell of Black Brick, Lisa Simon of Carter Jonas and Yasmin Ulhaq of Glenfield Property Management.


Camilla Dell

Founder & Managing Partner

Black Brick Property Solutions LLP

" Over the past decade, the property industry has made significant strides towards inclusion and equality. I remember my first years working in the industry for Knight Frank. Back then (2006) there was just one female proprietary partner, Eliza Leigh and I thought to myself, “if that’s the only female partner what chance to I have”? That feeling persuaded me in part to set up Black Brick. Today, there is still much work to be done to ensure that everyone, regardless of gender, race, or background, has equal opportunities in this sector, which has traditionally been dominated by white middle class men. To move the industry forward, we need to continue promoting diversity, creating inclusive environments, and implementing policies that support equal representation at all levels. By embracing and celebrating our differences, we can foster innovation, drive growth, and create a more vibrant and inclusive property industry for the future."

" My advice to the next generation of women leaders in the property industry is to believe in yourself and your abilities. Don't be afraid to take risks, challenge the status quo, and speak up for what you believe in. Surround yourself with a supportive network of mentors and allies who will help you navigate any obstacles you may encounter. Remember that your voice and perspective are valuable, and by embracing your unique strengths, you can make a significant impact in shaping the future of the industry. Stay determined, resilient, and always strive to learn and grow.”


Lisa Simon

Head of Residential

Carter Jonas Homes

“I have noticed a significant shift in the past decade as a working woman and also as a mother. Previously, women were expected to excel in their professions while downplaying the impact of their home life on their work. It often felt like a juggling act, and some days it felt like I was failing at both.

 “Successful women were often perceived as aggressive and had to be very resilient to succeed in male-dominated fields. Many working mothers had to rely on support or hire help, while others without those options had to leave their jobs or take career breaks, making it difficult to return to senior roles.

 “But now, things are different. Women are more open about their work-life balance, and businesses, including Carter Jonas, are promoting diversity to help women succeed and progress into leadership positions. A diverse board, consisting of both men and women, is much stronger.  “I believe we are moving in the right direction. More women in senior roles will accelerate change and help to create a more diverse and inclusive workplace. My advice to women is to be courageous, put yourself forward for promotion, and ask for what you need to make it possible. Employers are more understanding now, and there is a growing awareness of the importance of diversity and well-being. It is vital for businesses to have senior women at the decision-making table. ”


As a businesswoman in the Property industry, I know just how much dedication, resilience and passion it takes to achieve and sustain a successful career. Being a mother of two small children, I also have first hand experience of the constraints of juggling work and home life.

There has been a huge adjustment in the way women are valued in the workplace, however, there is still a long way to go in ensuring talented woman are supported to enable them to achieve their full potential.
— Chanel Bailey, Founder & MD Elevate PR

Yasmin Ulhaq

Founder and Director

Glenfield Property Management

“ The property sector has long faced criticism for its lack of diversity. Despite marginal improvements, it's clear that the current efforts are insufficient for real change. While property and construction play crucial roles in society, the workforce doesn't mirror this diversity, with less than 20% of women in senior roles, indicating a persistent male dominance. However, there has been a slight uptick in the percentage of women entering certain property sectors in recent years. “

“ For women entering the property world, I strongly recommend focusing on building relationships and expertise. In today's competitive business arena, being an expert in your field is no longer enough. Success in this people-centric, ever-evolving, and globally connected industry is often about "who you know" and the depth of those business relationships. Embrace every opportunity to learn and grow. “

“ By fostering collaboration and promoting best practices, we can work towards creating a more inclusive environment for women in the property sector. Companies like BNP Paribas and British Land, with women's support groups, provide valuable support and guidance, contributing to increased employee retention. “


If you are looking for a professional, experienced, friendly team to handle your PR, please get in touch to discuss your requirements. 

info@elevatepr.co.uk

2024 Property Predictions

Last year was referred to by many as ‘challenging’.  What does 2024 have in store for the property market? Will house prices keep falling?  What affect will household income growth and interest have on sales?

Read on to hear what some of our property expert clients are saying about the year ahead, as quoted in recent press coverage we have secured.

“ There is a good degree of industry optimism around for 2024”. The view that things can only get better, shared by many Prime London estate agents, “is based on the notion that the property market simply cannot continue to stagnate for yet another year”

Prime Resi article

Cliff Gardiner, Head of Sales, Berkshire Hathaway HomeServices London

“Some buyers who were sitting on the fence and renting will be able to crack on, now rates are more sensible.”

Financial Times article

Camilla Dell, Founder & MD of London buying agency Black Brick

“ More families from the US are relocating here for both work and lifestyle reasons, with a notable increase in families seeking larger homes for better value, primarily influenced by school admissions. We also have proactive newcomers: individuals starting new jobs in the upcoming year that are actively pursuing housing options “

Landlord Today article

Yasmin Ulhaq, Founder of Glenfield Property Management

Meet Jo Sims, Associate Director at Elevate PR

Elevate PR’s Senior Account Director Jo Sims works closely alongside Founder & MD Chanel Bailey. The two have known each other for over 15 years.

Jo is an invaluable member of the team, responsible for producing and securing headline coverage for our clients.  She says “despite being in business for nearly 30 years, I still get as much of a buzz from seeing a client in print as I did when I first started all those years ago.”

Travelling, cooking, interior design, gardening and being in nature are just a few of Jo’s interests.  Jo feels blessed to live on the edge of the Yorkshire Dales, with her young daughter, where they can easily enjoy the outdoors.  She regular commutes to London and beyond.

To learn more about Jo, you can read her full biography here Jo's biography.

New client - welcoming BHHS London

It gives us great pleasure to welcome BHHS London (back) to our client roster.

BHHS London, formerly known as Kay & Co and latterly BHHS Kay & Co, was our client pre-pandemic; having been with Elevate PR since inception over six years ago.

We gained a wealth of amazing headline coverage for Kay & Co when, in 2018, the company became a UK affiliate of American property tycoon Warren Buffet’s conglomerate; Berkshire Hathaway Home Services.

We are thrilled to be working with Managing Director Martin Bikhit, and his highly skilled team, to deliver an outstanding PR strategy which aligns with the business’ goals and objectives.

Our focus will be across all the BHHS London offices, to boost the company’s profile within the media. We are very excited to bring the business and its team back to the forefront of the property pages.

“ I have always thoroughly enjoyed working with Martin and his team and I am beyond happy to have the opportunity to work with him again.  Watch this space for a range of editorials and media coverage in the coming months! ”
— Chanel Bailey, Founder & MD Elevate PR
Chanel Bailey, Founder & MD Elevate PR

Chanel Bailey 


New Client - an introduction to Smarter Rent

We are delighted to welcome a new client on board.  Smarter Rent; the innovative property rental agency with a difference.

Founded only four years ago by mates Adrian Sutherland and Alex Sullivan, to help friends and family find buy-to-lets, Smarter Rent (headquartered in Richmond), has helped over 2,000 renters find a home.  It currently has over 100 properties across West London and the home counties on its books.  Focused on creating homes for renters and better returns for owners, making it attractive to invest, offering beautiful homes on flexible terms and security from one week up to three years, plus ensuring high returns and occupancy rates for owners, they take on only the best properties in the best locations.  Properties are fitted out with occupants in mind, providing an outstanding service for the duration of their stay.

Alex Sullivan, Co-Founder of Smarter Rent

“ We are thrilled to be working with Elevate PR. Since its inception, the business has gone from strength to strength, and we cannot deny the value that PR will bring.  We have a great deal to say about the state of the rental market and many ideas about how we can improve it, paving the way for its future.”  Alex Sullivan

Alex comments: “Change is coming and it’s for the better. Owning a property for many is simply not possible, or desired. We need to create beautiful, energy efficient homes for renters. Homes that create the flexibility and security they deserve. To do that we need to need to attract new investment from property investors that believe in renters rights to a home and in creating energy efficient properties. As having a positive impact on our society while making a fair return is important to our investors.”

“We are proud to represent Smarter Rent. We will be handling the PR for the business and its instructions and working closely with the team to raise its profile within the media.”
— Chanel Bailey, Founder & MD of Elevate PR

If you are looking for a professional,

experienced, friendly team to handle

your PR, please get in touch to discuss

your requirements. 

Phone us on 01883 818010

or

email us at info@elevatepr.co.uk

International Women's Day 2023

The 8th March is International Women's Day, an annual event that celebrates and recognises the achievements of women across the globe; by celebrating, commemorating and honouring women's accomplishments, raising awareness about gender disparities and discrimination, as well as promoting support for women.  This year the theme is #EmbraceEquity. 

Chanel Bailey

As a woman in business I am proud to celebrate International Women’s Day each year and showcase many of the women in property that I have the pleasure of working with. PR is quite a female dominated line of work and I work alongside some very talented women in my industry. The property industry is still very male dominated but more and more amazing women are working their way up in the property world and making their mark.
— Chanel Bailey, Founder & MD Elevate PR

Yasmin Ulhaq

Property is all about relationships and as women we are naturally more empathetic.  I’m fortunate to be surrounded by some amazing women within the industry who support and guide each other.
— Yasmin Ulhaq, Founder & MD, Glenfield Property Management.

Camilla Dell

I’ve never felt that being a woman meant I couldn’t do or achieve anything I wanted to. Maybe I am naïve, but I simply refused to believe I was at a disadvantage because of my sex. I think mindset is key and believing in yourself no matter what. I absolutely recognise that women are severely underrepresented in the property industry, but that is starting to change.
— Camilla Dell, Founder & Managing Partner, Black Brick Property Solutions

Pippa Murray

.

Today provides a fantastic opportunity to thank our amazing team of incredible women at Elevate PR.   Over the past 12 months, they have supported us on some fabulous property launches helping us reach a diverse audience and bolster our reputation.
— Pippa Murray, Head of Public Relations, Carter Jonas

Angela Walsh

Today provides a great opportunity to recognise women throughout the world. I’m very fortunate to be surrounded by incredible and truly inspiring women.
— Angela Walsh, Head of Sales & Marketing FEC

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