The primary goal was to leverage the affiliation with Berkshire Hathaway HomeServices to BHHS London's brand recognition in the competitive London market. To achieve this, Elevate developed and implemented a comprehensive PR strategy.

The campaign focused on proactively engaging with targeted local, national, and international media outlets to secure coverage. A series of coordinated efforts included press releases and media placements—securing features in prominent publications such as The Financial Times, The Times, and The Guardian, which expanded the company's reach and visibility, and interviews and features with BHHS London's leadership in reputable media outlets. The PR campaign yielded significant positive outcomes, enhanced brand recognition with extensive media coverage, and increased visibility among potential clients and industry peers.