MAGNA CARTA PARK BY ROYALTON GROUP

When Elevate PR was appointed to launch Magna Carta Park by Royalton Group – unveiling a new show home and formally launch the 57-acre private estate to media and influencers, we knew that a “launch and leave” approach was never an option.

With a suite of stories and multiple media angles we were able to create an ongoing stream of inspiration for a variety of audiences.

Whether downsizers, country-home buyers or families, Elevate PR developed a media strategy which would allow Magna Carta Park to have an ongoing presence in the very best premium property media titles across the UK and internationally. From the get-go we identified a range of stories; from the site’s historical provenance, its parkland setting, and its exclusive wellbeing amenities, through to the exceptional interior design by Louise Bradley and the classical English architecture by Julian Bicknell. This provided a drumbeat of coverage, generating interest and registrations before launch and then spanning the crescendo of the launch period and beyond. 

As a result, Magna Carta Park’s Marketing Suite reported exceptional interest from buyers on its launch weekend – even during storm Dennis! To date, sales of off-plan properties have exceeded expectations and registrations for tours and virtual viewings have continued at a pace, as media features on Surrey’s rural hotspots, parkland privacy and access to England’s finest schools continue to spark interest.
To find out more please visit www.magnacartapark.com