As you might expect from a PR firm, we’re constantly monitoring the media, speaking to journalists and capturing the ever-changing sentiment of the news agenda, and right now, it feels like the value of PR is coming into its own. As some kind of normality begins to resume, we’re hearing from a lot of clients, old and new, that PR really matters to them right now. PR is being seen by many of our clients as an efficient way to increase their awareness, fast. We’re seeing clients express a desire to use PR as a key tool in their path to recovery and ensure that they are demonstrating their response to post-Covid new realities. In many cases, our clients are no less ambitious to build their businesses back up to stronger positions. This means that we want to give greater focus on getting their news, insights and expertise out to the media, to help them reconnect with important stakeholders, and to also connect with new audiences.
Our longest-standing clients have always been switched-on about the return of investment that PR can deliver and the enhanced reputational value it can also deliver. In many cases our clients have always been very selective about advertising packages, and often recognise the power of independent endorsement from national and international media. The credibility gained when a titan of publishing such as the Financial Times or Sunday Times writes about a brand, organisation or individual, coming from a voice of global authority, can speak volumes beyond a paid for, beautifully-designed advertisement. We’re feeling this acutely now, as every new piece of coverage generated by the team at Elevate PR is not just a motivation-builder for clients’ internal teams, but it is also a far-reaching clarion call that our clients are active and ready to do business again.
If you and your organisation feel like now is the time for PR, please contact us and we’ll be happy to discuss how best that we can work together.
info@elevatepr.co.uk
