Across the team at Elevate PR, we have amassed nearly 50 years of experience in PR all together, and in that time, it would be fair to say that local PR has often been a ‘hygiene factor’ when designing PR campaigns, “oh yes, and let’s get some local and regional coverage too”. However, I’m proud to say that it has never been a “nice to have” at Elevate PR and we actively counsel clients to think this way too.
Of course, the big-hitting features in the Financial Times, Wall Street Journal and South China Morning Post are a fundamental part our day to day work, but we’re also sensing a turning tide from clients and consumers alike, recognising that living local, enjoying the nuances of a neighbourhood and the flavours of specific community, is especially important right now. In fact, as we adjust to a post-Covid world, where we are spending much more time closer to home, and the commute into the city becomes less regular, we’re focussing on stories which feel relevant to this new world. We have been speaking to clients about the “village lifestyle” and unearthing stories which showcase neighbourhoods with individual character. This is by no means the death-knell of our cities, but it’s worth remembering that even London was established as a network of small villages or minsters, and to this day, there is a plethora of wonderful neighbourhoods in the heart of the capital.
In fact Elevate PR was founded on exactly these principles. We are a boutique PR agency based in the beautiful Surrey village of Oxted, yet we operate nationally and globally for our clients. We have ambitious goals and focus on delivering work which reaches the audiences that really matter to a client’s business. Local and regional media continue to hold a huge weight of credibility and authenticity in understanding important issues that are on the doorstep of their readers, which is why now has never been a better time to tune-in to that sector of the media.