Elevate PR welcomes in 2021 with new client FABRICA by A2Dominion

Elevate PR is thrilled to be appointed by design-led residential developer, FABRICA by A2Dominion, to handle the launch of two new exciting schemes located in London and the South East. 

FABRICA is part of the A2Dominion group, who with over 70 years of experience, are the largest property developers in the UK.  Under the FABRICA brand, the company has delivered numerous eye - catching and remarkable homes, with schemes such as City Wharf in the heart of Tech City and Gunmakers Wharf in Victoria Park, leading the way on design and sustainability. 

Our team will be driving the UK launch for Amber Parkside in Cranleigh, Surrey and Hanwell Square in Hanwell, West London – COMING SOON IN FEBRUARY - working closely with FABRICA’s marketing heads to generate sales and raise awareness of what makes these two schemes stand out from the crowd. 

Amber Parkside will challenge new build norms with architecturally striking family homes designed for those with a cosmopolitan mindset, seeking beauty in design and the perks of a Surrey countryside setting. In West London, Hanwell Square offers elegant apartment living in the heart of a historic well-established ‘London village’ –  with real community and real soul. 

Rosie Nesbitt, Director of Sales and Marketing, FABRICA  says, “We are really looking forward to working with Elevate PR to bring these two schemes to life through creative PR campaigns and engaging content. Our focus is on promoting our values of beautiful design but also on the personalities of these two very different developments and the areas they are located in.  We know our strengths as a brand and look forward to sharing plans with our media friends; as we expand our portfolio and continue to bring real stand-out homes to the market in 2021 and beyond.”

Chanel, Managing Director, Elevate PR says, “We are so happy to welcome FABRICA to the client roster. They are a highly reputable developer with stunning schemes and we can’t wait to start generating them some impressive results.”

To find out more on FABRICA visit: https://www.fabrica.co.uk

For press office enquiries, please contact: Polly Martin polly@elevatepr.co.uk

THE ELEVATE PR TEAM’S PROPERTIES OF THE YEAR: 2020

There’s no getting away from the now overused phrase: “it’s been an unprecedented year” and the property world has been no different. After all, what’s happening in the property market often directly indicates the health of the economy at a macro level, but also the everyday hopes and aspirations of those of us dreaming of a chic city pad close to coveted boutiques or a country home with breath-taking views from the kitchen window.   As a specialist property and interiors PR agency we get to pore over some of the finest properties in the UK and across a global stage, so it seems fitting that as we wrap up 2020, we reminisce on some of our favourite properties we have had the fortune to share with the media.

First up, and nominated by our Senior Account Executive, Freya Martyniak is this historic and unique house in Cheniston Gardens in South Kensington, represented by our client Harrods Estates for £9,995,000. When we worked on this story in February – close to St Valentine’s Day, it was a delight to discover that the property was once used as a registry office where many happy couples were wedded in this memorable period property. Freya says: “It’s no wonder that this property was used as a wedding venue as it provides the perfect backdrop both internally and externally for stunning wedding photos due to its Grade II listed Queen Anne style façade and stained-glass windows, which was built in the mid 1880s”. The property has enjoyed for a variety of uses over the past century, including a home up to before the Second World War, and then an Air Raid Precaution store and depot during the war.

At the other end of the country, the Elevate PR’s Carter Jonas team’s imagination was truly sparked by what is thought to be the smallest detached house in the UK! Sunset Lodge at Grimston Park in Tadcaster, York, caused quite the media stir – going viral and hitting the headlines across multiple national media outlets. Country Life, The Daily Mail, The Daily Express, Yahoo News, AOL News, House Beautiful, Yorkshire Post and many more covered this little beauty.  Polly Martin, Communications Director recalls: “As soon as we set eyes upon this property, we saw the story potential – a recently renovated and converted lodge guarding the gates of Grimston Park – a Grade II Listed Georgian country house in North Yorkshire. Not only was the price attractive at £250,000 but this was an opportunity for someone to own a slice of English heritage and enjoy the perks of being ‘Lord and Lady’ of the manor – without the high overheads.” Our client Rachel Macpherson, Head of Residential in York at Carter Jonas who listed the property told the Daily Mail that “being in the home is rather like being on the estate used for filming “Downton Abbey.”

If there’s one thing that the team at Elevate PR loves, it’s a topical property story, and Washington House on Basil Street in SW3 was a gift of a story during the US Elections in November this year. Harrods Estates offered to the market a truly presidential living experience for £5,975,000; the entire three-bedroom homes was interior designed to an exceptional standard with many luxurious features, including a full air cooling and warming system, underfloor heating, Lutron lighting, bespoke bedroom wardrobes and polished timber flooring throughout. The red-brick mansion block resides alongside other Presidential namesakes: Jefferson House and Lincoln House, forming part of Knightsbridge’s very own ‘Mount Rushmore’.  Kirsty Merritt, Communications Director at Elevate PR says: “At the time of Washington House’s construction in 1915, Woodrow Wilson was the US president. President Wilson was known for his efforts in strengthening the UK-US ‘special relationship’ - perhaps adding weight to the decision to name these residential mansion blocks after three highly influential US presidents.”

For more story inspiration, sharing the type of work we do for a range of property clients please drop us a note via info@elevatepr.co.uk

ROYALTON RESIDENCES’ LUXURY DEVELOPMENT MAGNA CARTA PARK WINS A TRIPLE TRIUMPH OF HONOURS AT THE INTERNATIONAL PROPERTY AWARDS 2020

Despite a tumultuous year, our client Royalton Residences’ has scooped three awards at the International Property Awards 2020, for its stunning Magna Carta Park development. 

The objective of these prestigious awards is to recognise excellence and maintain high standards in the property industry worldwide. Within its winning categories, Royalton Residences competed against the best property professionals across the European region. 

Specifically, Magna Carta Park has been recognised in the categories of: 

-       Architectural Multiple Residence for South East, 

-       Developer Website for UK and,

-       Residential Development for Surrey.

The United Kingdom Property Awards are judged by an independent panel of over 80 industry experts. Judging focuses on design, quality, service, innovation, originality and commitment to sustainability. The judging panel is chaired by Lord Caithness, Lord Best and Lord Waverley; members of the House of Lords in the UK Parliament. 

Magna Carta Park is a brand-new development from Royalton Residences - it has been highly anticipated and marks the arrival of a truly 21st century private estate. It is spread over 57 acres of woodland and landscaped grounds, coupled with world-class amenities.  

The interiors have been lovingly designed by celebrated interior designer Louise Bradley; it epitomises luxury, understated elegance and countryside-calm; befitting of its woodland setting and classically English style. Moreover, the architect behind Magna Carta Park is the esteemed Julian Bicknell and Associates. The properties are a contemporary take on classically elegant architecture that takes inspiration from the 17th century to the present day. With quintessential British aesthetic always remaining at the forefront of the design, many homes are inspired by Victorian architecture, whereas a range of other properties on the estate reflect the traditional Georgian and Queen Anne styles.  

The Property Awards are in their 27th year and cover over 45 different residential and commercial categories. The highest-ranking winners in each region will automatically be entered into the International Awards, culminating in announcements of the world’s best winners at the end of the process.

Alex Herman, Sales & Marketing Manager at Royalton Residences, commented: “The United Kingdom Property Awards is the largest, most prestigious and widely recognised programme throughout the regions, and it is remarkable to be honoured in three different categories. Recently, Magna Carta Park has received a positive response to the lockdown - in the space of 24 hours, we received over 30 calls from prospective buyers, looking to move from central London to the development. All are saying the same thing: they want greater personal security for themselves and their families, but with access to nature, modern concierge services and a range of health and wellbeing facilities.

“We are so pleased that the level of detail that has gone into successfully delivering this development is receiving the recognition it deserves. We send our congratulations to all the impressive candidates on being celebrated at the UK Property Awards.” 

Imagery: www.dropbox.com/s/k95uemwhtirvvv4/Magna_Carta_0001.jpg?dl=0

 For more information on the UK Property Awards, please visit: www.propertyawards.net.

 For more information on Magna Carta Park, please visit: www.magnacartapark.com. 

-ENDS-

Notes to Editors: 

Magna Carta Park is the newest development of 57 luxury residences in a private parkland estate, located at Englefield Green in Surrey from the Royalton Group. Royalton Residences, part of the Royalton Group was created with the sole purpose to provide concierge and lifestyle focussed living whilst retaining its luxury and world class design and detailing. 

Established in 1999, The Royalton Group is a privately-owned real estate investment company and builds homes of the highest quality across England. Royalton specialises in investing capital for institutions as well as private offices and high net worth individuals. The Group currently has over £500 million of property under development. The Royalton Group has developed a wide range of property from private luxury housing, mixed-use high-rise developments such as Putney Plaza and the multi award winning student development at Hox Park, all delivered with the same level of brand quality and detail. Royalton has an unrivalled reputation for building the finest individual properties in the most desirable locations in London, Berkshire and Surrey, for both investors and private clients. Showcase examples of Royalton Group developments include Red Lodge in Englefield Green which was the single most expensive new build home sold outside of central London and Woodlawn which is still the most expensive property sold on the world-renowned St Georges Hill. To ensure these high standards are maintained, Royalton manages the entire project process on behalf of its clients – from concept to completion.

Royalton Group is expanding rapidly having purchased Pier 7 in Salford Quays and is currently in planning for one of the largest developments in the north of England. The expansion has also seen the Group move into Ireland where they are currently on site with one of the largest developments in Dublin, the groundbreaking 450-unit Hamilton Gardens.

For more information on Magna Carta Park and to register an interest please visit: www.magnacartapark.com or contact via 01784 477 120, enquiries@magnacarta.com

Address: Woodgate House, 1 Manorcrofts Road, Englefield Green, Egham TW20 9LU

Award-winning architecture at Magna Carta Park

NIVEDA REALTY EXPANDS STUDENT ACCOMMODATION PORTFOLIO AS 519-BED CALICO SHEFFIELD IS GRANTED PLANNING PERMISSION

It’s been a busy week for our client, Niveda Realty; as a leading real estate asset manager and purpose-built student accommodation (PBSA) specialist, the firm has been granted planning permission for the development of a high-end student accommodation scheme in the heart of Sheffield; to be named Calico Sheffield. This represents the second of the company’s Calico branded sites after Calico Liverpool, which launched in 2019. 

The latest planning consent brings Niveda’s PBSA portfolio and pipeline within the UK to GBP 160m across 1,658 beds and follows the news of the company’s growing footprint in other major UK cities, as bookings for 2021/22 open for luxury student accommodation scheme Bowline Liverpool.  

Calico Sheffield is set to provide accommodation for up to 519 students, with 474 en-suite cluster units and 45 studios, with high-quality facilities and well considered surrounding landscaping. The development is located in between Hollis Croft and Broad Lane, boasting a close proximity to the University of Sheffield, Sheffield Hallam University and Sheffield City Centre.

Tim Goddard, Investment Director at Niveda Realty, comments: “Niveda Realty is excited to have gained planning permission for Calico Sheffield, and special thanks goes to our planning consultants, Zerum. We look forward to overseeing a scheme that will form a part of the fabric that makes Sheffield the lively and trailblazing student city that it is.”

He continues, “Following the success of Calico Liverpool, this is the second development within the Calico portfolio and Sheffield’s values of diversity, sustainability and creativity could not be a better match for our brand. We are always evolving and looking at how we can elevate the student experience – particularly in the current climate when students need to feel connected to friends and family – so we look forward to revealing more on the design and services of the project in due course.” 

Construction begins on site in summer 2021 and the scheme is scheduled for completion in time for the 2024 academic year. Key to the vision of the project is architects Lewis and Hickey, who are behind many pioneering educational buildings across the UK and abroad, development managers C3 Alliance, and quantity surveyors and project managers TowerEight. Octanos Capital Advisory shall continue playing the role of Niveda’s debt and equity capital advisors across their PBSA portfolio.

Sheffield, the UK’s fifth largest city, has a 60,000-strong student population, offering a unique mix of city life and access to open parks, gardens and woodlands. 60% of Sheffield constitutes as green space, and high on Niveda Realty’s agenda is how this new scheme interacts with the environment and cultural landscape of the area. The location of this site offers students easy access to a number of transport links, including regular bus and tram routes, and a secure cycle store is set to provide space for up to 225 bicycles. 

The city is also popular with students for its world-class art, music and sports scene and is home to many iconic venues, including FlyDSA Arena, Hillsborough Stadium and Bramall Lane Stadium to name a few, plus the largest community of artists and designers outside of London. 

For more information on Niveda, please visit www.niveda.com. 

Calico Sheffield

News from the Property Press Awards 2020

If the team at Elevate PR were to be asked what our favourite season is, we would all certainly answer “awards season”.  Despite a tough year, we thoroughly enjoyed celebrating the annual Property Press Awards this week. These particular awards are a staple of the property media calendar and form a roll call of the “great and good” of the Homes pages in the UK press. 

For the first time in its history, the Property Press Awards were held online. However, it was no less uplifting and positive – thanks to its host Phil Spencer and Editor of Property for Media, Henry Hemming.  Across all 15 awards categories, we were pleased to see many of our closest allies  - and many whom we consider to be colleagues and compadres - credited for their knowledge, insight, creativity and powerful prose. 

In a year when the property world has felt like a rollercoaster ride, we have enjoyed working side by side with some of the finest journalists, on what would have been considered unimaginable stories this time last year. From the surge in pent-up demand after Lockdown 1 in some of the UK’s golden postcodes, the fresh opportunities for first time buyers being gifted a hefty discount on stamp duty and the dreams of escapism to a rural retreat, we work hand-in-glove with many of the award winners to give their readers informed and and illuminating news from our clients.  Added to this, there’s been the almost-daily changing fortunes of the economy reacting to a highly volatile news agenda. So it stands to reason that taking a moment to reflect on the year and the efforts made by our industry’s best talent, is a worthwhile endeavour.  

For Elevate PR personally, we were especially pleased to sponsor the prestigious category of Property Freelance Journalist of the Year. The worthy winner was Ruth Bloomfield whom the team at Elevate PR regularly collaborates with for a number of publications such as the Telegraph, Luxury London, the Evening Standard Homes & Property, The London Magazine and the Financial Times. 

The biggest individual winner on the night was Hugh Graham who scooped three awards this year. Hugh took the top spot for Property Journalist of the Year 2020, as well as International Property Journalist of the Year and Lifestyle and Interiors Journalist of the Year. We work regularly with Hugh who is known for his topical features. Whether writing about Belgravia in London, off the back of a new TV drama or the falling cost of renting in Manhattan, Hugh is always keen to get expert opinion, supported by compelling and often exclusive data. It continued to be a strong night for the News International editorial team, with Melissa York winning  both Property Staff Journalist of the Year and Property Columnist of the Year. At the start of 2020, The Times and Sunday Times editorial team merged into one team, but they have clearly found their groove, reflected by the five awards their team won collectively. The team at News International continue to set a high bar, often only using exclusive stories and images, making it ones of the most respected UK national media titles. 

We were equally delighted to see Melissa Lawford of the Telegraph win Newcomer of the Year. The Elevate PR team particularly enjoy working with Melissa due to her straightforward style, great grasp of a news hook and her creative flair. She’s always on the hunt for a great case study and new data. 

Other accolades of note was the category of Property Supplement of the Year, won by Evening Standard Homes & Property. It’s editor Prudence Ivey said: “2020 has been a gruesome year but this award is a real bright spot. It’s a wonderful recognition of the work of a brilliant team, helmed by my inspirational predecessor Janice Morley.”  And Regional Journalist of the Year went to Lizzie Murphy of the Yorkshire Post, who in her role as Business Editor, demonstrates the ongoing closer merging of editorial content between the Homes pages and the personal finance sections of the media.  

Despite missing the opportunity to get dressed up and share a glass of fizz with friends, it was no less rewarding to appreciate the fast-paced world that the property media inhabits, as a bellwether for so many aspects of our lives.

Photo Credit: Hugh Graham

Holly Jolly Christmas Homes: Showcasing Some Of Our Clients' Finest Festive Properties

At Elevate PR, we could not be more excited for Christmas 2020. See our top picks for keeping warm this winter and igniting some much-needed holiday spirit.

Upper Grosvenor Street, for yuletide carols… on the market with Harrods Estates

For those dreaming of a white Christmas, Harrods Estates is letting an exceptional four-bedroom 4,291 sq ft duplex apartment in an 18th Century building on Upper Grosvenor Street, Mayfair. For £7,750 per week*, the property boasts a stunning ‘arctic white’ master bedroom with an integrated fireplace and large dressing room. The property is available on a furnished basis and also comes with a grand piano, ideal for yuletide Christmas carol singing.

The Lansbury, for Christmas shopping… on the market with Harrods Estate

 For getting ahead on Christmas shopping, this 1,485 sq ft / 140 sq m duplex apartment is located in a small exclusive block directly opposite the Harrods store and a few moments’ walk from the retail wonderland of Brompton Road and Sloane Street. With their fabulous choice of designer shops for those last-minute Christmas presents; residents can also take a much-needed retail rest at the award-winning Capital Hotel close by, which is perfect for a festive afternoon tea. 

The apartment itself has been completed to the highest specifications with full air conditioning, underfloor heating, Creston smart home automated system and interior designed with bespoke furnishings by leading Design firm, Finchatton. There is also a daily concierge, enabling receipt of essential shopping deliveries to be seamless. This property is on the market with Harrods Estates for £4,500,000. 

Hobgate, for spying Santa in the sky… on the market with Carter Jonas

Hobgate is an award-winning contemporary detached house positioned in private south-facing gardens, within a peaceful residential area just 1.5 miles from York city centre.

A statement property inside and out, this home contains six bedrooms, five bedrooms, a spa and an exquisite sunroom. Here, the surrounding glass and patio doors extending across the back of the house allows the perfect spot for children to spy Santa and the reindeers flying through the sky on a cosy Christmas Eve. This property is on the market for £1,300,000. 

41-43 Beaufort Gardens for dazzling Christmas lights… on the market with Harrods Estates

This new three-bedroom first floor lateral apartment spans a huge 2,554 sq ft and has beautiful proportions with high ceilings. There are no less than nine full-length sash windows facing on to Beaufort Gardens, plus an additional 350 sq ft of outside space on the private terrace.

The property is in close proximity to Hyde Park, walking distance to the Natural History Museum with its twinkling trees, and moments from the Brompton Road with its mesmerising Christmas window displays. Of course, Harrods is also a short stroll away with its famous light illuminations across the entire façade of the store. This property is on the market with Harrods Estates for £15,000,000. 

Rosecroft, for the perfect countryside Christmas… on the market with Carter Jonas

Introducing Rosecroft, the perfect six-acre Edwardian countryside retreat; for those looking to spend the festive season outside of London and nestled in the South Downs, an area of outstanding natural beauty.

With five bedrooms, three bathrooms and a swimming pool, this property is set in an elevated position on the edge of the picturesque village of Hambledon within the South Downs National Park; complete with gorgeous views over vineyards and rolling countryside. Create an idyllic Christmas scene in this home, where all the family can sit around the warming, roaring fireplace. This property is on the market with Carter Jonas for £2,750,000. 

*plus property fees.

A Royal Flush: Elevate PR anticipates that property will take centre-stage in a new series of The Crown

At Elevate PR, we are so excited for the new series of The Crown on the 15th of November. To celebrate, we have pulled together a stunning selection of our properties with a royal connection. 

Magna Carta Park, a new development by Royalton Group

Magna Carta Park, a brand-new development from Royalton Residences has recently launched at Englefield Green near Windsor. The highly anticipated and prestigious collection of properties marks the arrival of a truly 21st century private estate, spread over 57 acres of woodland and landscaped grounds, coupled with world-class amenities.

Magna Carta Park is steeped in history, being moments away from where the eponymous treaty, the Magna Carta was signed.  The new development’s location also benefits from stunning, clear views of Windsor Castle – the largest occupied castle in the world.  

Eccleston Square, on the market with Harrods Estates

This impressive four-bedroom apartment in Pimlico was once home to the iconic British Prime Minister, Sir Winston Churchill. A Blue Plaque outside the white Stucco fronted Regency building indicates that Churchill lived here for four years from 1909 until 1913 whilst he was Home Secretary – a time when Churchill acquired growing influence and power. In the master bedroom with en-suite, there is a beautiful dressing room where one can imagine Churchill donning his favoured Turnbull & Asser suits or slipping on his Peal & Co. monogrammed slippers. For £3,750 per week or £16,250 PCM, residents can enjoy living amongst the history of this spacious 3,962 sq ft apartment. 

The Queen and Winston Churchill had an unlikely friendship despite their many differences. When Churchill retired, the Queen wrote him a handwritten letter in 1955, reportedly stating how much she would miss him. 

Shelton House, on the market with Harrods Estates

At 1239 sq ft, this very spacious two-bedroom apartment is located on the fourth floor of a mid-century building, right at the top of iconic Sloane Street. Refurbished in a clean, contemporary style, this property includes a bright reception and dining area with views overlooking the luxurious Chelsea shopping street. 

For £2,950,000, residents can live like the original ‘Sloane Ranger’ Lady Diana herself, before she became Princess of Wales in 1981.  

Hornsey Town Hall, a new development by Far East Consortium

Set off Crouch End Broadway in North London, the Grade-II* listed Hornsey Town Hall has a rich heritage stretching back almost 80 years. The Crown once capitalised on Hornsey Town Hall’s iconic art-deco appearance and used the building to film one of the previous seasons.  

Simultaneously preserving the past and embracing the future, this landmark development includes an arts centre and hotel in the meticulously restored Town Hall, together with an improved public square and a newly built collection of studios, one, two- and three-bedroom apartments in the Town Hall grounds. The collection of studios 1,2- & 3-bedroom apartments at Hornsey Town Hall are spread across three newly built blocks and the carefully restored annex building lining Town Hall Square. All of the apartments benefit from open-plan living areas, airy bedrooms and communal gardens.

Shelton House, Sloane Street

Excelling in the virtual world: taking Property PR online

It’s safe to say, that almost all of the working population is now familiar with online meetings and virtual events, but making the transition from the real-world to online can bring added challenges. 

Back when physical events were an everyday occurrence for us, a number of our clients at Elevate PR were regularly called-upon as exceptional and experienced public speakers, often participating in expert panel events and chairing live debates.  Today, some of our most dynamic clients such as Camilla Dell of Black Brick are pivoting to the online world; developing new skills and techniques to connect via their screens. As a result, we’re sharing our top tips on how to maximise PR opportunities through virtual platforms. 

1. Get technical

We accept that this might sound very basic, but a stable internet connection, a clean camera on your computer and familiarity with the platform that the event is hosted on is key. Keeping track of comments or questions on the live audience board will enable you to adapt and tailor your talk to the interests of the audience. This will make the event feel much more ‘two-way’ rather than being a talking head on a screen. And of course, know when to mute and unmute!

1. Plan, plan and plan

When that red button is flashing on-screen and the event is live, there’s no time for floundering with sheets of paper or pages of notes. Understand exactly why you have been invited to participate in the event and understand your position relative to the other invited speakers. Plan what you want to say and think about how you might respond to specific questions ahead, so that you can speak succinctly and on-point. It’s perfectly reasonable to ask an event host for a technical check before the event and a ‘dummy run’ of the Q&A. 

1. Location, location, location

We all love an impromptu visit from a small person when an online event is live, but aside from these heart-warming moments, a calm and controlled physical location is key. Due to the fact that our clients are highly successful in the property world, it’s always a treat to get a glimpse of their stylish homes, but it’s also important that their audience is focused on what they are saying, so we always suggest avoiding distracting items on book cases or glaring light through a window. 

1. Ask the event host for a recording of the online event 

This means that you can review your performance and constructively refine your style for future online events, but it also means that you can share a link to the event for your social media followers to view it in their own time.

1. Provide specific examples to illuminate your points

In order to keep an audience focused, it’s helpful to offer specific examples which can reinforce a point. Reference recent data or research that has just been published and figure-out your take on it.  Even better than that, speak about your first-hand experiences and anecdotal insights which support your point. Paint a picture using your words to bring to life a property or development, so that your audience is inclined to look it up themselves. 

Excelling in the virtual world of PR events

Why ‘thinking local’ is regaining respect and importance in Property PR

Across the team at Elevate PR, we have amassed nearly 50 years of experience in PR all together, and in that time, it would be fair to say that local PR has often been a ‘hygiene factor’ when designing PR campaigns, “oh yes, and let’s get some local and regional coverage too”. However, I’m proud to say that it has never been a “nice to have” at Elevate PR and we actively counsel clients to think this way too. 

Of course, the big-hitting features in the Financial Times, Wall Street Journal and South China Morning Post are a fundamental part our day to day work, but we’re also sensing a turning tide from clients and consumers alike, recognising that living local, enjoying the nuances of a neighbourhood and the flavours of specific community, is especially important right now. In fact, as we adjust to a post-Covid world, where we are spending much more time closer to home, and the commute into the city becomes less regular, we’re focussing on stories which feel relevant to this new world. We have been speaking to clients about the “village lifestyle” and unearthing stories which showcase neighbourhoods with individual character. This is by no means the death-knell of our cities, but it’s worth remembering that even London was established as a network of small villages or minsters, and to this day, there is a plethora of wonderful neighbourhoods in the heart of the capital.

In fact Elevate PR was founded on exactly these principles. We are a boutique PR agency based in the beautiful Surrey village of Oxted, yet we operate nationally and globally for our clients. We have ambitious goals and focus on delivering work which reaches the audiences that really matter to a client’s business. Local and regional media continue to hold a huge weight of credibility and authenticity in understanding important issues that are on the doorstep of their readers, which is why now has never been a better time to tune-in to that sector of the media.

Aspen at Consort Place

Elevate PR MD, Chanel Bailey says "Clients recognise the power of PR in their post-Covid recovery"

As you might expect from a PR firm, we’re constantly monitoring the media, speaking to journalists and capturing the ever-changing sentiment of the news agenda, and right now, it feels like the value of PR is coming into its own. As some kind of normality begins to resume, we’re hearing from a lot of clients, old and new, that PR really matters to them right now. PR is being seen by many of our clients as an efficient way to increase their awareness, fast. We’re seeing clients express a desire to use PR as a key tool in their path to recovery and ensure that they are demonstrating their response to post-Covid new realities. In many cases, our clients are no less ambitious to build their businesses back up to stronger positions. This means that we want to give greater focus on getting their news, insights and expertise out to the media, to help them reconnect with important stakeholders, and to also connect with new audiences.

Our longest-standing clients have always been switched-on about the return of investment that PR can deliver and the enhanced reputational value it can also deliver. In many cases our clients have always been very selective about advertising packages, and often recognise the power of independent endorsement from national and international media. The credibility gained when a titan of publishing such as the Financial Times or Sunday Times writes about a brand, organisation or individual, coming from a voice of global authority, can speak volumes beyond a paid for, beautifully-designed advertisement. We’re feeling this acutely now, as every new piece of coverage generated by the team at Elevate PR is not just a motivation-builder for clients’ internal teams, but it is also a far-reaching clarion call that our clients are active and ready to do business again.

If you and your organisation feel like now is the time for PR, please contact us and we’ll be happy to discuss how best that we can work together.

info@elevatepr.co.uk